Axis Max Life Insurance Limited (“Axis Max Life”), formerly Max Life Insurance Company Limited, today revealed findings from the South Zone as part of the seventh edition of its flagship study, the India Protection Quotient (IPQ).
Conducted in partnership with KANTTAR, the world’s leading marketing data and analytics firm, the study highlights South India’s continued leadership in financial preparedness, awareness, and life insurance ownership.
Axis Max Life is launching the India Protection Quotient 7.0 under the unified narrative of ‘Bharosa Talks,’ a platform designed to spotlight India’s evolving financial and protection mindset.
Through Bharosa Talks, Axis Max Life aims to amplify authentic voices across demographics—including urban and rural populations, salaried employees, gig workers, and retirees—offering deep insights into how India perceives protection, planning, and long-term security.
As financial anxieties shift and aspirations evolve, Bharosa Talks will serve as a vital resource for the insurance industry, regulators, and policymakers to understand emerging consumer priorities and better address their needs.
Related topics：
- Insurify Predicts Car Insurance Costs Could Increase Up to 7% by Year-End
- Pennsylvania Health Insurance Rates Could Rise by Up to 19% in 2026
- Lemonade Expands Car Insurance Business to Indiana, Driving Strong Stock Gains
