TransUnion’s latest quarterly report shows a significant rise in insurance shopping during the second quarter of 2025. Auto insurance inquiries increased by 18%, while home insurance shopping grew by 9% compared to the same period last year.
The surge in auto insurance shopping reached its peak in March and remained strong through May, though it may slow as more consumers secure lower premiums.
Rising property insurance costs are also driving customers to seek competitive auto insurance rates, often looking to save with bundled policy discounts.
The report reveals that many consumers, especially Gen Xers and Baby Boomers, are switching insurers after years of loyalty. To retain customers, insurers are urged to adopt personalized marketing strategies, leveraging clean data to better target consumers based on their life events and individual needs.
According to TransUnion, effective use of data-driven marketing not only cuts costs but also boosts revenue by delivering tailored customer experiences.
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