Niva Bupa Health Insurance and Zepto, India’s rapidly growing quick commerce platform, have partnered for a unique Independence Day campaign aimed at raising awareness about the importance of health insurance.
The ‘No Freedom Sale’ campaign combines outdoor advertising, branded delivery experiences, and digital integration to engage consumers across major metropolitan areas.
The campaign kicks off with a clever out-of-home (OOH) execution, where Zepto’s billboards promote fast, attractive deals in just 10 minutes, while nearby Niva Bupa billboards humorously remind the public: “There are no discounts on hospital bills.” This juxtaposition highlights the rising cost of healthcare and emphasizes the importance of being prepared with health insurance.
To extend the message into customers’ homes, Zepto deliveries in Delhi NCR, Mumbai, Bangalore, and Chennai will arrive in co-branded bags featuring the bold slogan, “Freedom sale everywhere except on Hospital Bills.” Additionally, Zepto’s platform will host a dedicated page with real customer testimonials from Niva Bupa, offering users the opportunity to schedule personalized consultations with insurance advisors.
This collaboration creatively blends the worlds of quick commerce and health insurance, making an impactful statement about the need for financial protection against unexpected medical costs.
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