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Lina Life Insurance Unveils ‘Lina ON’ Digital Platform to Simplify Customer Experience

by Celia

Lina Life Insurance has announced the introduction of a new digital service named “Lina ON,” aiming to make insurance information more accessible and understandable for its customers. Launched on June 15th, the platform is designed to simplify the complexities often associated with insurance policies and foster better communication between the company and its clients.

“Lina ON” features a variety of customer-oriented tools. One key function, “Easily Understand My Insurance,” provides straightforward explanations of individual policy details, helping users to quickly grasp what their coverage includes. The platform also offers access to recovery stories from real people who have overcome illnesses such as cancer and dementia. These stories are intended to create a sense of empathy and comfort for readers, while also providing valuable insights into the experiences of others navigating health challenges.

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In addition to these features, customers can consult with professional advisors directly through the service. This allows for personalized guidance regarding coverage options and clarifies any questions about existing policies. By combining practical information with emotional support, “Lina ON” seeks to make insurance a more familiar part of everyday life rather than an intimidating topic.

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Expanding Access and Future Plans for ‘Lina ON’

At launch, “Lina ON” is available exclusively to subscribers of Lina Life Insurance’s (Non-Participating) THE Simple Health Insurance (Renewable Type), effective since May of this year. However, Lina Life Insurance has announced plans to expand access to this digital service to customers holding other insurance products in the near future.

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The “Story ON” section stands out by offering content that is open not only to policyholders but also to the general public. Anyone interested can read real-life recovery stories and find comfort in shared experiences, regardless of their customer status with Lina Life Insurance. This approach highlights the company’s commitment to building trust and community among both existing and potential clients.

“Lina ON” reflects Lina Life Insurance’s broader vision: making insurance a seamless part of everyday life through clear communication and customer-focused services. Customers can access “Lina ON” directly via the official Lina Life Insurance website, making it easy for users to explore policy details, connect with advisors, and benefit from shared recovery experiences.

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