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Hanwha Life Insurance Launches CEO-Led “Customer Trust Innovation Task Force”

by Celia

On September 22, 2025, Hanwha Life Insurance announced the formation of a new task force to strengthen its consumer protection initiatives and enhance its risk management system. The “Customer Trust Innovation Task Force” (TF) is being led directly by the company’s CEO, a move reflecting Hanwha Life’s commitment to consumer-centric management and proactive risk management.

Key Details of the Task Force

CEO-Led Leadership: The TF is chaired by the CEO, ensuring that it receives top-level attention and oversight.

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Team Composition: In addition to the CEO, the team includes key executives such as the Head of Management Support, Head of Insurance, and Head of Product Strategy.

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Objective: The primary goal of the TF is to proactively identify and address consumer risks at all stages of the insurance process, including:

  • Product development
  • Sales process
  • Post-sales management

Core Responsibilities

Prevention of Mis-selling: The TF will focus on preventing the mis-selling of products right from the product design stage, ensuring that consumers are only sold products that meet their actual needs.

Risk Identification: It will preemptively review potential complaints or disputes, identifying areas where customers may face challenges.

Streamlining Payout Processes: Another major task is eliminating unreasonable elements in the insurance payout process, ensuring smoother, fairer settlements for policyholders.

Dispute Prevention: The TF is focused on strengthening dispute prevention strategies, with a focus on improving customer experience and satisfaction.

Advancing Internal Inspection: The task force will also refine internal inspection systems, making them more consumer protection-oriented.

Regular CEO Oversight

The CEO will receive regular reports from the TF, ensuring that the task force is held accountable for implementing improvements and that its actions align with the company’s broader consumer protection goals.

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Hanwha Life Insurance’s Commitment

A Hanwha Life Insurance spokesperson emphasized, “Financial consumer protection is essential for sustainable corporate management.” Through this CEO-led task force, the company aims to overhaul its consumer protection model across the entire insurance journey—from product development to post-sales management, keeping customer trust at the forefront of their operations.

This move underscores Hanwha Life’s dedication to providing transparent and trustworthy services, as well as strengthening its market position by fostering stronger relationships with customers.

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