Union Assurance has officially launched FlexLife, a cutting-edge life insurance solution designed to meet the diverse and evolving needs of customers. This strategic launch represents a significant step forward in Union Assurance’s mission to provide personalized, flexible, and long-term value to its customers.
Key Features of Union Assurance FlexLife
Union Assurance FlexLife is a highly customizable life insurance solution, allowing policyholders to tailor their plans based on personal goals and life stages. Whether securing a comfortable retirement, protecting loved ones financially, growing an investment portfolio, or funding a child’s education, FlexLife provides a level of flexibility previously unseen in the life insurance industry.
Key features of FlexLife include:
Customizable Plans: Designed to be flexible, enabling customers to choose their benefits and adjust their plans as life circumstances evolve.
Short-term Payment Solutions: Allows customers to meet long-term financial commitments with more manageable, short-term payments.
Control Over Payouts: Policyholders can choose to receive their maturity payout either as a lump sum or as a steady monthly income through the annuity option.
Loyalty Bonus: An attractive loyalty bonus further enhances returns, rewarding continued engagement with Union Assurance.
Top-ups and Withdrawals: The solution allows for top-ups when extra funds are available, and partial withdrawals when needed.
Comprehensive Protection: Includes built-in protection for hospitalization and critical illnesses, ensuring holistic financial security for both individuals and families.
Flexibility and Personalization: The Heart of FlexLife
Senath Jayatilake, Chief Executive Officer of Union Assurance, expressed that FlexLife is the company’s response to the evolving needs of modern consumers. “In a world where customer needs are constantly evolving, we must also evolve to remain relevant and impactful. Union Assurance FlexLife is our response to that challenge, providing a responsive solution that puts the customer firmly in control. It reflects our commitment to delivering value-driven products that offer long-term protection while adapting to the realities of modern life,” Jayatilake stated.
The core of FlexLife’s appeal lies in its personalization and adaptability, offering a solution that can grow with the customer’s needs. From the flexibility to adjust coverage levels, to deciding on how to receive payouts, FlexLife is built to accommodate changing circumstances.
Union Assurance: Bridging the Protection Gap
Union Assurance aims to bridge the significant protection gap in Sri Lanka, recognizing that many people do not have adequate coverage. By introducing products like FlexLife, the company seeks to make life insurance more accessible and tailored to individual needs, aligning with the modern lifestyle and challenges faced by policyholders.
“We recognize the importance of innovation in making life insurance simpler and more accessible. Our goal is to bridge the significant protection gap in Sri Lanka with solutions that resonate with people’s everyday lives such as Union Assurance FlexLife,” Jayatilake added.
The Clicklife App: Enhancing Customer Experience
In addition to the comprehensive benefits of FlexLife, Union Assurance also provides an enhanced digital experience through its award-winning mobile app, Clicklife. The app offers:
AI-powered calorie counters and fitness tracking to promote overall health and well-being.
Digital rewards systems with redemption options at over 100 partner merchants.
A robust digital loyalty program, offering rewards worth millions, along with exclusive discounts from more than 15 partner brands.
Access to special credit card zero-percent payment plans from a wide network of banking partners.
The Clicklife app serves as a complementary platform to FlexLife, enhancing customer engagement and well-being while providing added value services to policyholders.
Moving Forward with FlexLife
Mahen Gunarathna, Chief Marketing Officer at Union Assurance, emphasized the importance of FlexLife in supporting customers through all stages of life. “Built with flexibility at its core, Union Assurance FlexLife enables our customers to move confidently through life, knowing they are supported by a partner who understands their journey.”
By offering a solution that combines personalization, flexibility, and added value services, Union Assurance FlexLife is set to become a game-changer in Sri Lanka’s life insurance market. The product’s innovative features and customer-centric approach underscore Union Assurance’s commitment to delivering long-term value while ensuring financial protection and empowerment for individuals and families.
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