Vertical Insure, a Minneapolis-based insurance technology company, has raised $8.5 million in a new equity financing round. The company filed the details with the U.S. Securities and Exchange Commission (SEC) on June 12.
The investment round began on June 2. It included 12 investors, according to a report by Coverager. This new funding brings the company’s total disclosed financing to $14.52 million.
Vertical Insure specializes in business-to-business (B2B) software. It helps SaaS platforms embed insurance products directly into their services. The company focuses on specific industries, including travel and youth sports.
Its insurance products include gap medical coverage and trip cancellation protection. It also offers event liability and refund protection options. This strategy makes it easier for partner platforms to offer insurance. It also helps them improve customer conversion rates.
The company will use the new funds to improve its technology platform. It also plans to expand its insurance offerings, particularly in the travel and sports sectors. Another goal is to scale its go-to-market strategy through new partnerships.
This funding news follows a significant acquisition. In March 2025, Vertical Insure acquired US Sports Club Insurance (USSCI). USSCI provides registration insurance for youth and amateur sports organizations.
That acquisition is meant to strengthen Vertical Insure’s focus on the sports industry. It builds on existing partnerships with sports registration platforms and leagues.
Before this current round, the company raised a $6 million seed round. That initial funding included a $2 million extension. The extension was led by Greenlight Re Innovations. Groove Capital and several angel investors also participated.
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