Coventry, a pioneer in the secondary market for life insurance, is marking Life Insurance Awareness Month by reaffirming its commitment to transforming life insurance into a more flexible and valuable financial asset for policyholders.
“Life insurance is one of the most valuable assets people can own, providing protection for loved ones, supporting dreams, and adapting to life’s changes,” said Reid Buerger, CEO of Coventry.
“By creating a vibrant secondary market, we have shown policyowners that life insurance can be a flexible asset that maximizes returns and delivers lasting value.”
For over 20 years, Coventry has revolutionized the perception and utilization of life insurance, returning more than US$6 billion to individuals for policies that might have otherwise been surrendered or lapsed. (US$1 = RM4.18)
Highlighting the Importance of Life Insurance
Life Insurance Awareness Month emphasizes the critical role insurance plays in family protection, retirement planning, and estate management.
Coventry remains dedicated to ensuring that life insurance fulfills its promise, offering security, flexibility, and value throughout every stage of life.
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