EFU Life has joined forces with digital wallet provider JazzCash to introduce a digital insurance ecosystem aimed at expanding access to insurance across Pakistan.
The partnership leverages JazzCash’s 20 million active users to provide simplified, transparent, and user-friendly insurance solutions, targeting populations traditionally underserved by conventional insurance channels.
Through this collaboration, EFU Life plans to streamline the insurance value chain, offering instant policy subscriptions, real-time servicing, and fast claims settlement.
Customers will be able to purchase insurance through multiple digital channels, including the JazzCash mobile app, web portal, call center, and WhatsApp, removing the lengthy paperwork and delays that often hinder uptake.
The initiative represents a significant step toward digital-first protection for millions of Pakistanis, making insurance more accessible and efficient than ever before.
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