Wealth Express, a consumer-first financial solutions platform, has launched its new offering—Wealth Express Term Life Insurance with Guaranteed Pricing.
The solution aims to restore trust in the life insurance industry by addressing deceptive digital pricing practices, such as bait-and-switch tactics that often mislead families seeking affordable coverage.
As more families turn to algorithm-driven platforms for life insurance, many are initially attracted by low quotes, only to be hit with unexpectedly high rates once they are approved. This common practice, marketed as “digital convenience,” leaves consumers frustrated and unprotected, with rates sometimes nearly double the original estimate.
“Families shouldn’t have to choose between fair pricing and convenience,” said Rob Graham, co-founder of Wealth Express. “Our life insurance solution eliminates surprise price hikes, removes the guesswork, and ensures a human advisor is involved in the process. Financial protection should build trust, not erode it.”
Designed for working parents aged 35 to 50, the new term life insurance product aims to offer straightforward, transparent pricing without hidden fees or inflated “convenience” costs. Wealth Express promises a fair, transparent approach to life insurance, helping families safeguard their futures with confidence.
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