According to the leading insurance comparison platform, interest in non-mainstream international destinations among Indian travelers has surged significantly in recent years, with spots like the Seychelles (known for its pristine beaches and eco-tourism), Vietnam (celebrated for its cultural heritage and coastal landscapes), Sri Lanka (a nearby hub for wildlife and heritage sites), Fiji (a tropical archipelago), and even Kenya (famous for safari experiences) emerging as top picks.
This shift toward unconventional travel has directly translated into a boom in related travel insurance. Policybazaar’s data shows that travel insurance purchases for these “offbeat” destinations have jumped by approximately 45% over the same two-to-three-year period. The surge reflects a growing awareness among travelers: as they venture to less familiar locations—where local healthcare systems, emergency response protocols, or travel disruption risks may differ from traditional hotspots—comprehensive insurance has become a priority to mitigate unforeseen risks.
While the volume of insurance policies for offbeat destinations still represents a relatively small share of the overall travel insurance market (accounting for roughly 11% of total policies sold for international travel), the rapid 45% growth rate signals that these destinations are steadily moving into the mainstream. Industry observers note that this trend is driven by multiple factors, including rising disposable incomes, a desire for unique travel experiences (rather than crowded tourist hubs), and improved connectivity to once-remote locations via new flight routes.
A spokesperson for Policybazaar highlighted the significance of the insurance surge, stating, “Indian travelers are no longer limiting themselves to the usual ‘safe’ choices—they’re seeking adventure and novelty in lesser-explored places. What’s encouraging is that this shift is paired with greater responsibility: more people are recognizing that offbeat destinations may come with distinct risks, and travel insurance is their safety net. The 45% growth in insurance for these spots isn’t just a number—it’s a sign of mature, informed travel behavior.”
As the trend toward unconventional travel continues, industry experts anticipate that both the demand for offbeat destinations and the corresponding travel insurance purchases will keep rising. For insurers, this presents an opportunity to design more localized policies—covering region-specific risks like tropical illnesses, adventure activity mishaps, or logistical disruptions in remote areas—further catering to the evolving needs of Indian travelers.
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